For years, cyclists of all types have struggled with the problematic nature of friction within their cable systems, leading to sluggish, inexact or unpredictable performance. In answer to these challenges, RideOn® Bicycle Cable Systems were introduced to cycling at the 1993 Fat Tire Festival in Colorado, becoming the first high performance cable systems for cyclists. In 2003, Gore stopped selling cables commercially, but relentless requests from customers for RideOn® Bicycle Cables prompted Gore to look at the popular product line once again. Equipped with a re-designed and re-engineered RideOn® cable featuring the latest Gore coating technology, Gore is unleashing the new and improved GORE™ RideOn® Cable Systems to the cycling world. The patented cable coating technology introduced with the new GORE™ RideOn® Cable Systems significantly lowers friction, producing quick, precise and predictable movements. Tested for friction and durability, the GORE™ RideOn® Cable Systems are available in two types for any type of riding. Whether it's a winding road or rocky trail, the GORE™ RideOn® Cable Systems were designed to battle the elements and win. Ideal for mountain and cyclocross bikes, cables are completely protected from mud, dirt and the elements by continuous liners and GRUB™ Seals. Available for derailleurs or brakes, this patented cable coating technology is designed for low friction and durability.