A smoother ride equals a better experience on the road. Feel the difference with the confident new Contend. Designed and developed for aspiring riders looking to elevate their experience on the road, the all-new Contend is the result of a dedicated approach to road performance. Born in Giant’s own in-house aluminum forging facility, and engineered with ALUXX aluminum technology, it features geometry that’s specifically aimed at confident performance in variable terrain and road conditions. It’s the perfect blend of speed, comfort and control.